Brands approach influencers with a deal, which is called brand collaboration. Usually, influencers are expected to create (as per the brand's guidelines) and post content on their social profile in exchange for money or free products.
There are mainly 4 types of brand collaborations. Each has a different incentive structure for influencers. Barter and Payout are most common.
receive products to keep & create content
get paid after completing deliverables
get reimbursed for purchases & keep what you buy
get a voucher code after completing deliverables
OPA has 300+ brands offering collaborations. Includes some top names like Nykaa, Purplle, Decathlon, Vero Moda, Jack&Jones, Lakme, Hamleys, etc. We have brands in Beauty, Fashion, Lifestyle, Fitness, Food, Travel, and more categories.
you are eligible if you have any of the below:
- Instagram public profile with 1k+ followers (for Instagram/cashback collabs)
- YouTube channel with 1k+ subscribers (for YouTube/cashback collabs)
- Amazon account linked with us (Only eligible for cashback collabs)
however, you may get a cashback campaign even if you do not fulfill any above criteria
Verify your Instagram/YouTube/Amazon account
Wait for a brand to invite you for a collaboration
We will send you an app notification and an email. Best campaigns get filled the fastest. We strongly advise you to keep notifications ON and mention the email-id on App which you check often. We won't bother you with any irrelevant notifications.
- For Instagram and YouTube: There's no definite timeline. It takes us 1-15 days to review your profile. Once reviewed, your profile is suggested to brands for collaborations. We inform you when a brand wants to collaborate with you.
- For Cashback collabs: As soon as you link you amazon account with us, you will be offered collabs immediately.
You are likely to get more collaborations if you have successfully completed many campaigns with us.
It could be because of any of the following reasons:
- You have been blacklisted due to incomplete past campaigns
- Brands have somehow not selected your profile for collabs
Once you are invited to a collaboration, next steps are:
Accept the terms of the collab on the app
Wait for us to ship the products to you (in cases of barter collab only)/ purchase the product (in case of cashback only)
Receive products and create content
Post content and submit links/screenshot on the app
Check feedback for each deliverable, makes changes if required
Collect your Payout (in cases of payout/cashback collab)
Lastly, get more collabs :)