What is a brand collab?
Brands approach influencers with a deal, which is called brand collaboration. Usually, influencers are expected to create (as per the brand's guidelines) and post content on their social profile in exchange for money or free products.
Different types of collabs
There are mainly 4 types of brand collaborations. Each has a different incentive structure for influencers. Barter and Payout are most common.
receive products to keep & create content
get paid after completing deliverables
get reimbursed for purchases & keep what you buy
get a voucher code after completing deliverables
Which brands offer collabs?
OPA has 300+ brands offering collaborations. Includes some top names like Nykaa, Purplle, Decathlon, Vero Moda, Jack&Jones, Lakme, Hamleys, etc. We have brands in Beauty, Fashion, Lifestyle, Fitness, Food, Travel, and more categories.
Eligibility to get a collab
you are eligible if you have any of the below:
Instagram public profile with 1k+ followers
YouTube channel with 1k+ subscribers
however, you may get a cashback campaign even if you do not fulfill any above criteria
How to get brand collabs?
Verify your Instagram/YouTube account
Wait for a brand to invite you for a collaboration
How will I be informed?
We will send you an app notification and an email. Best campaigns get filled the fastest. We strongly advise you to keep notifications ON and mention the email-id on App which you check often. We won't bother you with any irrelevant notifications.
When will I get a collab?
There's no definite timeline. It takes us 1-15 days to review your profile. Once reviewed, your profile is suggested to brands for collaborations. We inform you when a brand wants to collaborate with you.
You are likely to get more collaborations if you have successfully completed many campaigns with us.
Why am I not getting a collab?
It could be because of any of the following reasons:
You have registered with us recently in last 1-2 weeks
You haven't verified your Instagram/YouTube profile on OPA app
You have less than 1k followers/subscribers
You have a private Instagram/YouTube profile
You have been blacklisted due to incomplete past campaigns
Brands have somehow not selected your profile for collabs
Process after getting a collab
Once you are invited to a collaboration, next steps are:
Accept the terms of the collab on the app
Wait for us to ship the products to you (in cases of barter collab)
Receive products and create content
Post content and submit links on the app
Check feedback for each deliverable, makes changes if required
Collect your Payout (in cases of payout collab)
Lastly, get more collabs :)